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Press Release - September l 2010
THE DANDY BALL BY KAREEM ILIYA
Perrier-Jouët celebrates the Dandy spirit and the aesthetics of pleasure
As a tribute to its Belle Epoque cuvée, Perrier-Jouët, Oscar Wilde's favourite champagne, recreates the "Dandy Ball", a symbol of aesthetics and elegance, and the celebration of a certain art de vivre, at once artistic, luxurious and extravagant.
For the occasion, the House presents its latest artistic collaboration with the American artist Kareem Iliya.
Once again, Perrier-Jouët demonstrates its taste for artistic creation, in an aesthetic approach that exalts the brand's art de vivre values.
In seven illustrations, Kareem Iliya, for whom the Belle Epoque cuvée "inspires lightness, festive elegance and a sort of inherent refinement", relates the encounter between a muse and a dandy, over a glass of Belle Epoque, at an extraordinary ball. His delicate compositions in ink perfectly render the spirit of the ball: from the rituals of preparation through to the duel of seduction, the artist depicts, through the lines and contours of each of his pictures, a world that awakens the imagination and the senses.
This artistic collaboration is a premise to the upcoming Perrier‐Jouët events and products regarding the Muse and the Dandy Ball.
Visit the Art Gallery
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Kareem Iliya
Kareem Iliya was born in Beirut, Lebanon. He studies textiles and clothing at the University of Texas at Austin and Fashion Design at the Fashion Institue of Technology of New York.
His illustrations have appeared in numerous publications worldwide including W Magazine, the New York Times Magazine, Harper’s Bazaar, Visionaire, Marie Claire, Interview…
Advertising clients include Tiffany & Co, Nike, Fendi, Shiseido, Barneys NY, Bergdorf Goodman, H&M, Adidas..
He works from his studio in Vermont.
Visit his Website
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Press Release - September l 2010
PERRIER JOUËT'S NEW WEBSITE
This new version, at www.perrier-jouet.com, offers visitors the chance to immerse themselves in the Perrier-Jouët brand’s aesthetic universe and plunge right into its heart, through a floral and musical journey which connects its various sections. Each visitor can create their own unique route, and then draw up a new one each time they come back, in order to discover new content throughout the year.
Perrier-Jouët wins the FWA for the second time.
The renowned FWA site has just announced that with the new version of its website, Champagne Perrier-Jouët has won the FWA Site Of The Day (SOTD) Award for the second time.
Each year FWA selects the best international websites in terms of creativity, design and content interactivity. The Perrier-Jouët site had already won an FWA award when it was launched at the end of 2008. This second international award brings significant visibility to the Perrier-Jouët brand, and confirms Perrier-Jouët's indisputable credibility on the Web.
* International site inaccessible from France
**FWA stands for Favourite Website Awards, an industry recognised internet award program and inspirational portal, established in May 2000, selecting and showcasing future thinking, progressively designed sites who use cutting edge technology, together with inspirational ideas, that lead the way for future generations.
FWA is the most visited website award program in the history of the internet, with over 90 million visits as of May 2010 and an estimated additional 30 million per year.
More details on : http://www.thefwa.com/
Contact : patricia.grange@perrier-jouet.com
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PERRIER-JOUËT'S NEW WEBSITE REEL
 
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| DANDY BALL BY KAREEM ILIYA |
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The Final Touch
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Personal ritual |
May the ball begin!
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Who is she?
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The dandy prepares himself for the Ball, giving the final touches to his unique style while savoring a glass of Perrier‐Jouët
champagne. He then leaves his home to go to the party. What does he carry in his mysterious leather suitcase ? |
Before dressing, the muse extravagantly savours a glass of Perrier-Jouët champagne. A little pleasure that has become her personal ritual |
The dandy and the muse don't know each other yet; they arrive separately at the Dandy Ball
What an extraordinary party to experience the lifestyle and precious aesthetics of the neo‐dandies! |
Character, beauty, extravagance: the muse doesn't look like any of the other young women attending the Ball. But who is this woman, who is behaving like a dandy herself? |
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The Encounter |
Revelation |
Private Tasting |
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| The dandy is intrigued: he approaches her and watche s her for a while before going up to her. The muse turns round and in turn steps towards the dandy. |
The dandy is enchanted by their encounter, and decides to surprise the muse by placing his mysterious leather suitcase on the table.
He opens it delicately.
In two magnificent boxes, the muse is delighted to see… a bottle of Belle Epoque and two glasses … |
Murmurs of admiration from the audience... The dandy opens the bottle, serves the two glasses and gives one to the muse. They each take a step back, facing each other, and raise their glasses in sign of their unexpected encounter... |
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| PERRIER JOUËT'S NEW WEBSITE |
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