06 october 2016

Maison Perrier-Jouët unveils the ‘Garden of Wonder by Perrier-Jouët’, an artistic wonderland that celebrates nature, at Miami International Airport

18th November 2016 – Miami, USA – From December 1st, travellers to Miami International Airport are invited to discover the Garden of Wonder by Perrier-Jouët, a whimsical immersive pop-up experience exploring the connection between the environment and art. The Garden of Wonder by Perrier-Jouët is designed to introduce culture to a passenger’s journey and act as a creative stepping stone to L’Eden by Perrier-Jouët, an artistic movement redefining urban landscapes, at Design Miami/ 2016.


The creation of the space marks a celebration of Perrier-Jouët’s long-standing association with art and the inspiration that the luxury champagne house finds from nature. Born in 1811 from the passion of two fervent botanists, Pierre-Nicolas Perrier and Rose-Adélaide Jouët, Perrier-Jouët embraces the harmony and beauty of the natural world to create delicate, floral champagnes.
The Garden of Wonder by Perrier-Jouët will inhabit a circular podium space in Miami International Airport until  2nd January 2017. As the latest instalment of an ongoing  collaboration with Miguel Chevalier, it will display the  French digital artist’s enchanting virtual garden, “Extra  Natural”, across digital screens around the pop-up.

A series of stylised, luminescent flowers will spring into bloom as  guests enjoy Perrier-Jouët’s range of luxurious Belle Epoque champagnes from flutes perched in golden reeds. Visitors are also invited to have their photograph taken in front of an immersive neon floral screen with the option of sharing the captivating experience via social media. The Garden of Wonder by Perrier-Jouët will act as a prelude to Perrier-Jouët’s contribution to Design Miami/ 2016. L’Eden by Perrier-Jouët will come to life through an exclusive partnership with celebrated San Fransisco based designer Andrew Kudless. Kudless will reveal a large-scale installation at the global design forum that reflects the organic, natural process of wine-making and the highest quality digital craftsmanship.

The Garden of Wonder by Perrier-Jouët will enchant visitors to Miami International Airport, highlighting Perrier-Jouët’s desire to inspire and honour the intrinsic role nature plays in the personality of its exquisite champagnes.

To see the digital virtual garden “Extra Natural’ by Miguel Chevalier, for Maison Perrier-Jouët, please, click here: https://vimeo.com/188186638/688a7c54b2


About Perrier-Jouët
Perrier-Jouët is an iconic champagne house with an exceptional vineyard. It is known for the finesse, floral and elegant notes of its wines, fashioned with the expertise of only seven Cellar Masters since its foundation in 1811. Since its 1902 collaboration with Art Nouveau pioneer Emile Gallé, creator of the anemone design for the house’s Belle Epoque prestige cuvée, Perrier-Jouët has commissioned work from established and emerging artists including Daniel Arsham, Noé Duchaufour-Lawrance, Miguel Chevalier, Makoto Azuma, Tord Boontje, Studio Glithero and Simon Heijdens and more recently Tord Boontje, Vik Muniz, mischer’traxler and Ritsue Mishima.

@perrierjouet #perrierjouet  #EdenMiami


For more information, please visit: www.perrier-jouët.com


Visuals

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Garden of Wonder by Perrier-Jouët (1).JPG

Garden of Wonder by Perrier-Jouët (2).JPG

Garden of Wonder by Perrier-Jouët (3).JPG

Garden of Wonder by Perrier-Jouët (4).JPG

Garden of Wonder by Perrier-Jouët (5)

Press contacts

Maison Perrier-Jouët
Antoine Flament
antoine.flament@pernod-ricard.com