June 2019

ART OF THE WILD COMES TO LIFE IN PARIS AT THE EXTRAVAGANT LAUNCH OF HYPERNATURE, AN EVENT BY PERRIER-JOUET

June 2019 Until 23rd June, Maison Perrier-Jouët is assembling curious minds to take part in an unprecedented dialogue between champagne and gastronomy, revolving around nature. The launch of this week of events took place last night, with hundreds of special guests discovering HyperNature by Perrier-Jouët, a program of singular experiences curated by the House.

Creative freedom and an unconventional observation of nature have been at the heart of Maison Perrier-Jouët’s identity since its very foundation. This enduring bond with art and nature is expressed today through Art of the Wild: the universe as seen by the House to re-enchant the everyday through the presence of vibrant, unbridled nature. Among the guests at the HyperNature by Perrier-Jouët launch were a number of the House’s Artisans of the Wild, an international community of ambassadors, representing a diversity of creative fields from art and design to fashion and food, who embody the House’s values.
Last night, fellow Artisans of the Wild model Winnie Harlow, British designer Bethan Laura Wood, Michelin-starred chef Akrame Benallal and French contemporary art gallerist, Emmanuel Perrotin were all in attendance, spreading Maison Perrier-Jouët’s free spirit. The evening rounded off with an enchanting acoustic set from French indie duo Brigitte.

The extraordinary rooftop setting of Le Dernier Etage in Paris has been infused with the extravagance of Maison Perrier-Jouët’s Art of the Wild. For the coming week, the space has been transformed, with reinvented nature asserting itself at every turn and sweeping panoramic views of the city amping up the ambiance as day turns to night.
Throughout the week, a varied programme of workshops, installations, live music and celebrations connecting art, nature, food and champagne will take place as part of HyperNature by Perrier-Jouët. Among them, Maison Perrier-Jouët Cellar Master Hervé Deschamps will be leading exclusive tastings for guests to (re)discover the floral, intricate style that has defined Maison Perrier-Jouët’s champagnes since its foundation in 1811. “HyperNature table by Akrame”, a harmonious meeting between Akrame Benallal’s gastronomy and Perrier-Jouët cuvées, will be open for lunch and dinner throughout the week. Bethan Laura Wood’s dazzling, interactive life-sized tree sculpture will offer up a whimsical new champagne tasting ritual, while the aromas of the Perrier-Jouët Blanc de Blancs cuvée will be revealed with an innovative olfactory experience.

HyperNature by Perrier-Jouët is a unique, multisensory opportunity to discover over 200 years of Maison Perrier-Jouët’s heritage and an invitation to step into the Art of the Wild universe.

To see the full programme and reserve : pj.fr/hypernature

From 17th until 23rd June 2019
Le Dernier Etage
9 rue Forest, 75018 Paris

About Perrier-Jouët
Founded in 1811 in Epernay, Maison Perrier-Jouët is one of France’s most historic champagne houses, but also one of its most distinctive, renowned for its floral and intricate champagnes which reveal the true essence of the Chardonnay grape and an enduring tradition of savoir-faire – an unparalleled expertise of only seven Cellar Masters since its foundation. A boutique house with a family spirit, Perrier-Jouët has been profoundly influenced by its founders’ love of nature and art – twin inspirations which allow it to create exceptional experiences and moments of wonder that enhance everyday life. Since its 1902 collaboration with Art Nouveau pioneer Emile Gallé, creator of the anemone design for its Perrier-Jouët Belle Epoque prestige cuvée, Perrier-Jouët has commissioned work from established and emerging artists including Bethan Laura Wood, Daniel Arsham, Noé Duchaufour-Lawrance, Miguel Chevalier, Makoto Azuma, Tord Boontje, Studio Glithero and Simon Heijdens, and more recently Vik Muniz, mischer’traxler, Ritsue Mishima, Andrew Kudless and Luftwerk.

Visuals

Akrame Benallal Bethan Laura Wood and Emmanuel Perrotin at HyperNature by Perrier-Jouet - Credits Bruno Chiappa
Akrame Benallal Bethan Laura Wood and Emmanuel Perrotin at HyperNature by Perrier-Jouet - Credits Bruno Chiappa

Cesar Giron and his wife with Winnie Harlow at HyperNature by Perrier-Jouet- Credits Bruno Chiappa
Cesar Giron and his wife with Winnie Harlow at HyperNature by Perrier-Jouet- Credits Bruno Chiappa

French actors Marina Fois and Jonathan Zaccai at HyperNature by Perrier-Jouet - Credits Bruno Chiappa
French actors Marina Fois and Jonathan Zaccai at HyperNature by Perrier-Jouet - Credits Bruno Chiappa

French actors Jonathan Zaccai Aure Atika Geraldine Nakache and Marina Fois at HyperNature by Perrier-Jouet-Credits Bruno Chiappa
French actors Jonathan Zaccai Aure Atika Geraldine Nakache and Marina Fois at HyperNature by Perrier-Jouet-Credits Bruno Chiappa

French actress Aure Atika at HyperNature by Perrier-Jouet-Credits Bruno Chiappa
French actress Aure Atika at HyperNature by Perrier-Jouet-Credits Bruno Chiappa

HyperNature terrace by Perrier-Jouet-Credits Bruno Chiappa
HyperNature terrace by Perrier-Jouet-Credits Bruno Chiappa

HyperNature tree from Bethan Laura Wood by Perrier-Jouet-Credits Bruno Chiappa
HyperNature tree from Bethan Laura Wood by Perrier-Jouet-Credits Bruno Chiappa

HyperNature a Perrier-Jouet party- Credits Bruno Chiappa
HyperNature a Perrier-Jouet party- Credits Bruno Chiappa

Perrier-Jouet bar at HyperNature- Credits Bruno Chiappa
Perrier-Jouet bar at HyperNature- Credits Bruno Chiappa

Winnie Harlow and Willy Cartier at HyperNature by Perrier-Jouet - Credits Bruno Chiappa
Winnie Harlow and Willy Cartier at HyperNature by Perrier-Jouet - Credits Bruno Chiappa

Winnie Harlow at HyperNature by Perrier-Jouet - Credits Bruno Chiappa
Winnie Harlow at HyperNature by Perrier-Jouet - Credits Bruno Chiappa

Winnie Harlow drinking Perrier-Jouet at HyperNature - Credits Bruno Chiappa
Winnie Harlow drinking Perrier-Jouet at HyperNature - Credits Bruno Chiappa

Hypernature Tree and Perrier-Jouët Blanc de Blancs with the Parisian skyline
Hypernature Tree and Perrier-Jouët Blanc de Blancs with the Parisian skyline

Press contacts

Maison Perrier-Jouët
Antoine Flament

Antoine.Flament@pernod-ricard.com

Maison Perrier-Jouët
Anne-Sophie Besnier

Anne-Sophie.Besnier@pernod-ricard.com