18 September 2015
September, 18th 2015 – London
SMALL DISCOVERIES BY MISCHER’TRAXLER: PERRIER-JOUËT UNVEILS TWO LIMITED EDITIONS TO ENCHANT THE FESTIVE SEASON
A bottle adorned with mysterious butterflies to celebrate the 2007 Vintage Belle Epoque Cuvée. A white lacquered pencil case slide top gift box to cradle a bottle of the Cuvée Grand Brut. For the launch of these two limited editions, Perrier-Jouët unveils two new designs from the mischer’traxler studio. To cap this year of collaboration with the young designer duo, Perrier-Jouët playfully enchants the dinner tables of the festive season.
EVERLASTING MAGIC
A never-ending wonderland of miniature surprises, delicate apparitions and little miracles, nature engages us in a constant conversation in which the only human response can be to marvel at its endlessly reborn magic.
ART NOUVEAU
Design duo Katharina Mischer and Thomas Traxler created Perrier-Jouët Ephemerã, a stunning installation unveiled at the Design Miami/2014 international show.
Now Ephemerã has multiplied into Small Discoveries by mischer’ traxler, two original creations that celebrate the magic of this wondrous dialogue with nature around two Perrier-Jouët cuvées: Belle Epoque Vintage 2007 and Grand Brut.
The two designers reinterpret the language of Art Nouveau, its artistic conventions—clean, swirling lines inspired by the living shapes of nature—and its philosophy: to imbue the useful with beauty and the everyday with poetry. While the Limited Edition of the Belle Epoque Vintage 2007 takes the bottle as a creative medium, the cuvée Grand Brut “plumier” slide top gift box becomes an exquisite illustration. One is a fully-fledged collectible, the other a nomadic object in which to collect small treasures. Both can be seen as emblems of nature’s magic—two lasting tributes to the moment of enjoyment.
A POETIC BOTTLE FOR A LIMITED EDITION DEVOTED TO CUVEE BELLE EPOQUE 2007 VINTAGE
The Cuvée Belle Epoque Vintage 2007 is a joint creation by Cellar Master Hervé Deschamps and the mischer’traxler design duo. The poetic decoration of this champagne bottle conjures up the silence of the cellars from which it re-emerges after six years’ maturation to reveal its crystalline lightness, generosity and refinement. As Hervé Deschamps puts it, “The Cuvée Belle Epoque Vintage 2007 is an epicurean wine that embodies Perrier-Jouët’s art of crafting exceptional vintage champagnes”. With a delicate white robe, it reveals aromas of magnolia, honeysuckle and citrus, enveloped by notes of ripe pears and peaches, set off by a hint of minerality. The wine’s generosity unfolds with a frank attack revealing a delightfully persistent freshness with notes of white flesh fruits, set off by almond milk.
Yes, this is a champagne bottle, but for the mischer’traxler duo, it is primarily a landscape—or rather, a garden blooming with white Japanese anemones. As the flowers spread their iridescent petals, butterflies and dragonflies flutter around them, adorning them with an endless necklace of light. The label has disappeared—only the white foil remains—leaving the designers free rein to express their creativity and transform this bottle into a surprising and infinitely poetic object. A work of contemporary art that celebrates a new Perrier-Jouët vintage.
A LACQUERED AND DECORATED TIN PENCIL CASE SLIDE TOP BOX, A WONDERFULLY SURPRISING CONTAINER FOR CUVEE GRAND BRUT
This box, or more precisely a precious “plumier” slide top is aimed to be offered as a gift for any occasion—a delightful present that will later prove to be an essential receptacle in which to store a host of small treasures. The mischer’traxler duo dressed this box in mat white lacquer: a swirling tracery of emerald, silhouettes of spring foliage, a small patch of heaven aflutter with butterflies. And inside the box lies a bottle containing yet more marvels: the aromas of the Cuvée Grand Brut, testimony to exceptional vineyards.
Mirroring the gentle hillsides on which the House’s vineyards flourish, as well as the wealth and diversity of the harvests that compose the cuvée, Grand Brut has a frank attack on the palate, revealing an exquisite balance between structure and roundness. The exuberant freshness invites a harmony of aromas, from orchard blossoms and linden to honeysuckle, with scents of ripe fruit heightened by a hint of lemony mango, all culminating in a pleasingly persistent finish.
THE CHOICES BALANCE EACH OTHER; THE HARMONY OF PERRIER-JOUËT ALWAYS REMAINS
These two cuvées match each other as perfect partners in a flavourful dialogue: Belle Epoque Vintage 2007 is perfect for a romantic lovers’ Christmas, a stylish, fashionable soirée or a gorgeously dreamy family lunch, while Grand Brut is the obvious choice for an aperitif and the festivities that follow: a magical dinner party or a scintillating New Year’s revelry. The occasions for enjoying both cuvées, or making gifts of these two original creations, are plentiful.
-Ends-
#perrierjouet #smalldiscoveries
About mischer’traxler
Katharina mischer (b.1982) and Thomas traxler (b.1981) founded Studio mischer’traxler in 2009. Based in Vienna, the exceptional design duos develop products, furniture and kinetic installations, merging artisanal craftsmanship with cutting edge technology. Inspired by conceptualism and experimentation, their work challenges the status quo and muses on the emotional, environmental and philosophical nature of what makes good design. They begin each project with a unique, hypothetical approach: to examine, experiment, analyse and reject. mischer’traxler’s works are represented in the permanent collections of The Art Institute Chicago, the Vitra Design Museum and the MAK Vienna. They have also exhibited at the Boijmans van Boiningen, The Design Museum London, The Triennale Milano, Cafa Art Museum Bejing, Mudac Lausanne as well as at international festivals and fairs. Their work has won several awards, such as the Wu Guanzhong Art & Science Innovation Award 2012, the Austrian Experimental Design Award 2009, an honorary mention at Prix ArsElectronica 2009 and the DMY-Award 2009. As a studio, mischer’traxler was honoured with the ‘W-hotels designer of the future award’ by Design Miami/Basel and W-hotels in 2011 and recently with the ‘Young talent award’ by the Be-open foundation.
About Perrier-Jouët
Perrier-Jouët is an iconic champagne house with an exceptional vineyard. It is known for the finesse, floral and elegant notes of its wines, fashioned with the expertise of only seven Cellar Masters since its foundation in 1811. Since its 1902 collaboration with Art Nouveau pioneer Emile Gallé, creator of the anemone design for the house’s Belle Epoque prestige cuvée, Perrier-Jouët has commissioned work from established and emerging artists including Daniel Arsham, Noé Duchaufour-Lawrance, Miguel Chevalier, Makoto Azuma, Tord Boontje, Studio Glithero and Simon Heijdens.
